Freelance Portfolio

When I’m not pottering around antique markets and making Curious Collections you will find me at my computer working away in my other role as an innovative designer, creative director and manager with 12 years’ experience. I have worked for brands such as &Sisters, Harrods, Abel & Cole, Webb & Webb, The Body Shop, Avon, Walpole, Office Concierge, and Philip Wilson Publishing (I.B.Tauris & Co).

I have a deep understanding of marketing and brand strategy and how to communicate effectively across multiple channels. I have extensive experience in people management and directing all types of creative.

Got a project you would like to collaborate on? Drop me an email here, I’d love to hear from you.

Fed by Abel & Cole's first tube advert encouraging business's to switch their office provisions and team lunches to organic, thereby helping to reduce their carbon footprint. Design, art-direction, food and prop styling all done by me © Abel & Cole 2019

Branding for the 2021 Walpole Summit, the project included printed comms, newspaper adverts, social media assets, and animations © Walpole 2021 

Label designs for the Abel & Cole fresh meat category. Designed to encapsulate the artisanal, hand-reared, hand-cut quality of the organic meat. These labels were the corner-stone to the roll out of the rest of the Abel & Cole packaging designs © Abel & Cole 2017. Illustrations by Darling Clementine 

Direct mail invitation to Harrod's fashion sale preview. The project included designs for in-store posters and swing tags © Harrods 2012. Illustrations by Lovisa Burfitt 

Ballgowns at Harrods invitation for Harrods Rewards Members. The design and illustration was inspired by the lace on one of the ballgowns featured in the exhibition © Harrods 2012

Direct mail piece, showcasing the 4 types of recipe boxes available at Abel & Cole. This concept tied into a multi-channel campaign I directed encouraging shoppers to switch their shop to organic and have pride in what they put on the table, where their food has come from and how they are having a positive effect on the planet by choosing to shop organic © Abel & Cole 2018

Packaging designs for the Fed by Abel & Cole prepped and delivered breakfast and lunch range © Abel & Cole 2020

Designs for the multi-channel Harrods 10% weekend campaign, including direct mailers, postcards, in-store signage © Harrods 2013

 One of my favourite pieces I created during my time at Harrods. This direct mailer was sent to Rewards Members who had recently moved house, encouraging them to shop in our Homewares department. Illustrations were by William Grill and were also animated for the digital elements of this project © Harrods 2012

Cross-track billboard advert for Abel & Cole's Organic September campaign, other elements in this campaign were, tube adverts, van panels, direct mailers, emails and social assets © Harrods 2019

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